Case Studies

Product Launch for Payment Startup

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 minute read

A Payment Startup developed an exciting new in-product design with merchant value propositions and card attributes. They had key issuer/processor and scheme relationships in place but needed to build the integrated solution with their partners.

The Startup wanted to market this unique prepaid debit card product by targeting a specific demographic profile sector with over 6.1m constituents. They wanted to use the campaign to start a movement around their unique consumer spending value proposition and needed an Expert with prepaid card business and marketing expertise.

A Payment Startup developed an exciting new in-product design with merchant value propositions and card attributes. They had key issuer/processor and scheme relationships in place but needed to build the integrated solution with their partners.

The Startup wanted to market this unique prepaid debit card product by targeting a specific demographic profile sector with over 6.1m constituents. They wanted to use the campaign to start a movement around their unique consumer spending value proposition and needed an Expert with prepaid card business and marketing expertise.

Solution

The Payment Startup looked to the E360 network and found an Expert who developed the value proposition, financial model, business case, regulatory and functional requirements of the new debit card product. 

With experience in launching new payment solutions, the Expert was able to assess the market diligently and explore critical considerations for the launch. 

Impact

By understanding their commercial fit for the market, the Payment Startup successfully launched the product on time.

The unique card has helped empower a new generation of spenders with a clear value proposition, attractive marketing strategy and purpose. 

“Philippa was able to help us really understand the market we were about to go into, and answer questions we didn’t consider”
Co-Founder, Payment Startup
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