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Go-To-Market Strategy for Enterprise SaaS Product

By 
Updated on 
December 1, 2021
Creating a global go-to-market strategy for an enterprise SaaS product
Published
October 8, 2021

Founded in 1965, Datacom is one of Australasia’s largest professional IT services companies. Datacom has a wealth of expertise in the operation of contact centres, data centres, the provision of IT services, software engineering and application management and records an annual revenue of approximately $1.3billion.

Datacom developed an exciting SaaS product with strong product and fit for a global market. The Datacom team needed help developing the go-to-market strategy, roadmap and investment case to enable them to scale the product.

Founded in 1965, Datacom is one of Australasia’s largest professional IT services companies. Datacom has a wealth of expertise in the operation of contact centres, data centres, the provision of IT services, software engineering and application management and records an annual revenue of approximately $1.3billion.

Datacom developed an exciting SaaS product with strong product and fit for a global market. The Datacom team needed help developing the go-to-market strategy, roadmap and investment case to enable them to scale the product.

Solution

With this challenge, Datacom engaged an experienced strategy consultant through the Expert360 network, who quickly facilitated and developed the go-to market strategy.

The strategy included market analysis, value proposition, business model, execution roadmap and investment case. The Expert delivered the work collaboratively and insightfully with the client, it’s leadership team and the Board.

Impact

The leadership team and Board endorsed the coherent go-to-market strategy, investment case and roadmap.

This clarity and direction delivered an incremental step change in SaaS revenue, worth approximately $15mil in year one new revenue.

‚ÄúThomas quickly came in and made immediate impact on opportunity identification which allowed us to enter a new market confidently‚ÄĚ
Datacom Executive
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