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 min read

Digital Marketing Expert for Electronic Payment Provider

Written by 
Expert360
Published On
September 1, 2023

Our client revolutionises and innovates how consumers and merchants do business.

As they were activating a new program in their retail deposit team, they needed to engage an Expert in digital marketing - someone who understood the retail bank environment to strategically support the program to engage & retain customers.

Our client revolutionises and innovates how consumers and merchants do business.

As they were activating a new program in their retail deposit team, they needed to engage an Expert in digital marketing - someone who understood the retail bank environment to strategically support the program to engage & retain customers.

Solution

Thanks to Expert360’s elite talent network, the client hired an experienced digital marketing manager who quickly and efficiently built and activated the program.

Working closely and effectively with key stakeholders across the business, the Expert was able to raise conversion for deposit products.

Impact

The Expert reviewed the omni-channel customer journey and provided clear, strategic recommendations to optimise and raise conversions for their deposit products.

The Expert also optimised the client’s customer experience and helped improve the overall NPS by 30%

“The Expert was able to quickly get up to speed on the client's systems and processes to hit the ground running. He was able to redesign and implement a new early month on book email nurture program for new to bank customers. The team was extended to support the customer communications required to support the launch of Digital Wallets and a card migration.”
Head of Product, Bank
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