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Growth Strategy, Customer Marketing, Innovation & Digital Transformation

If you have a project that requires market, sales and consumer expertise, I might be able to help.  

I'm Matt.  A Unilever-trained market strategy consultant, I can bring you lessons from 23 years of experience with 15 as an independent consultant across consumer (B2C) and business to business (B2B) sectors.

I have strong experience in healthcare, food and beverages and all aspects of eCommerce.  I've worked on B2B sales funnels and complex consumer purchase journeys over most sectors - probably yours.

Previously at:

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Senior Digital Marketing Consultant

A Senior Marketing professional specialising in disruptive challenger brands.
Digital Marketing expert and thought leader in Marketing Automation.
Offers commercial acumen and a track record of delivering transformative digital innovation.
Eight years of leading successful digital marketing teams in competitive markets.
Global experience launching new ventures across the United States, Europe and China.

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B2B Digital Marketing | Revenue Generation

Results-driven digital marketer with over 8 years of experience in lead and revenue generation. I help B2B marketing teams transform their digital marketing programs through a unique mix of advisory and campaign execution.

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Market & channel entry - GTM Strategy - Research & insights - Customer Strategy

I am a commercial and insight driven strategy, go-to-market, and customer experience industry thought leader with 20 years' experience in  category, channel and customer across Insight, Strategy, Implementation, Marketing, Bus Dev/Sales, and Capability/Training functions.  Previous background in public relations and B2C marketing. Experienced all 'sides of the fence' - retailers, manufacturers and agencies ranging from SMEs to global blue-chips.

Broad industry sector experience spanning  Retail, FMCG/OTC/Liquor, financial services,  consumer durable goods, tech and telco, gaming, government, resources & agriculture. There aren't many channels I haven't mapped or investigated.

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