Senior Digital Marketing Leader for New Product Campaign Launch

Our client was seeking a Senior Digital Marketing Manager to spearhead a new product launch geared towards the schools market, requiring the candidate to have experience working in the Financial Technology Industry and in B2C product launch campaigns.

Working with Expert360, the client was able to engage an Expert with experience in project managing product launch campaigns for B2C companies in the financial technology industry.

The Expert was quick in understanding the current landscape and requirements for the launch, and created an action plan for the company to review before the campaign deadline.

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The client was able to successfully manage and execute the launch of the new product, resulting in it now being available through 1,750 schools nationwide.

The Expert’s action plan ensured the campaign deliverables were achieved and deadlines were met. Our client also chose to continue working with this Expert for another 4 months to work on an extended engagement project.