Go-To-Market Strategy for Enterprise SaaS Product

Datacom developed an exciting SaaS product with a strong fit for a global market. The Datacom team needed help developing the go-to-market strategy, roadmap and investment case to enable them to scale the product.

With this challenge, Datacom engaged an experienced strategy consultant through the Expert360 network, who quickly facilitated and developed the go-to market strategy.

The strategy included market analysis, value proposition, business model, execution roadmap and investment case. The Expert delivered the work collaboratively and insightfully with the client, their leadership team, and the Board.

The leadership team and Board endorsed the coherent go-to-market strategy, investment case and roadmap.

This clarity and direction delivered an incremental step change in SaaS revenue, worth approximately $15mil in year one new revenue.