Digital Strategist for Retail Bank

One of Retail Bank’s key strategic objectives remains growing their Deposit balances. The team were looking for digital expertise to develop and structure a program of early month on-book activities to engage and retain customers.

Through Expert360, Retail Bank found an Expert with deep digital and marketing knowledge who helped build the Deposit team optimisation strategy. The Expert reviewed the channel customer journey across deposits, contact centres, marketing and branch networks.

With their dedicated focus on the end to end customer journey the Expert was able to develop an insightful and thorough strategy and program to help engage customers. 

With the adoption of the recommended program, Retail Bank saw an increase in customer activation rate by 2% (considered to be around $5million in CLTV).

The bank also saw an increase in EDM performance from 25% at initial launch to 45% through the program, highlighting the strength in the marketing strategy.