Katherine has a track record of delivering digital transformation strategies
With 8 years of experience in delivering digital strategies Katherine helped One Big Switch plan and implement their email and digital conversion strategy.
Case Study Snapshot
Industry: Technology and Media
Duration: 6 Months
To assist with their rapid growth, One Big Switch needed to find a data-driven consultant to help them plan and implement the One Big Switch email and digital conversion strategy.
The chosen consultant would need to be an experienced email and digital conversion analyst. Their challenge would be to define, implement and manage a conversion analysis and optimisation strategy. One Big Switch wanted a consultant who would be available to immerse themselves in the businesses and devise the strategy and tools necessary for thorough analysis, testing and optimisation.
The project was hands-on and was positioned at the centre point of the technology, commercial and media teams.
They needed a consultant who could commit to at least one month with at least a few days each week based on site. With more campaigns planned in the coming weeks and a growing email list, One Big Switch needed to find a consultant fast.
One Big Switch produced a detailed project brief, listed it on Expert360 and within a few days they had received and reviewed a shortlist of candidates with suitable experience.
Following interviews with the shortlist of candidates One Big Switch selected Katherine, a results-driven Senior Digital Marketing Consultant with 8 years of experience in delivering digital strategies. Katherine was able to design, implement and manage a conversion analysis and optimisation strategy, reviewing conversation data and uncovering trends to optimise and develop improvements to the customer sales journey.
The Expert360 platform enabled us to have access to an independent digital marketing expert with the extensive experience required to execute our company digital strategy and provide us with the necessary guidance in decision-making.
One Big Switch
About One Big Switch
One Big Switch is the fastest growing and the world's largest consumer network with over 700,000 active members in Australia and Ireland. They are one of Australia's most successful next generation media startups, and are backed by some of Australia's most successful media entrepreneurs.
They are a for profit with purpose business committed to helping Australian consumers get their voice heard, and pay less for their regular household bills. One Big Switch launched in Australia in July 2011 with the Choice Big Bank Switch, a campaign to cut the cost of mortgages using the power of group switching. 40,000 Australian consumers took part.
Since launch One Big Switch has gone on to run successful people power campaigns offering group discounts on household bills in both Australia and more recently in Ireland.