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B2B Market Research for Retail E-Commerce Brand

By 
Updated on 
November 3, 2021
Uncovering untapped marketshare potential for a successful E-Commerce Brand
Published
October 8, 2021

Founded in 2011, this E-Commerce homewares and furniture retailer listed on the ASX in 2015, shortly thereafter acquired two other businesses and has a firm place as one Australia’s leading online brands across B2B and B2C.

The brand wanted to explore opportunities in their B2B division where they believed they had untapped market share in their trade and commercial market.

Founded in 2011, this E-Commerce homewares and furniture retailer listed on the ASX in 2015, shortly thereafter acquired two other businesses and has a firm place as one Australia’s leading online brands across B2B and B2C.

The brand wanted to explore opportunities in their B2B division where they believed they had untapped market share in their trade and commercial market.

Solution

The brand sourced an Expert through the Expert360 network with extensive commercial and brand experience. This Expert conducted market research on three channel categories looking for commercial opportunities and potential market share. 

In their research, the Expert found an additional seven channels that presented exciting opportunities for the brand. The Talent built a Channel Plan; including priorities, suggested phasing and analysis of the commercial opportunities.

Impact

The brand implemented the Channel Plan and explored the additional seven channels discovered by the Expert. 

By moving strategically and efficiently on the market opportunities, the brand reached their five year revenue goal, of $100M, in the first two years.

‚ÄúNorrelle was quick to grasp the business, identify key strategic opportunities and proposed commercially sound recommendations that were implementable. Highly recommended.‚ÄĚ
Head of Commercial, E-Commerce Brand
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