Case Studies

Market Research for Information Technology Company

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Founded in 2008, Deputy is a leading Australian information technology company who offer cloud-based workforce management systems and a scheduling platform. Deputy’s workforce management platform provides companies with clear systems to organize, track, and manage their teams.

After a successful decade since launching in November 2008, COVID-19 had a huge impact on Deputy. After the pandemic hit in mid-March 2020 their number of users halved and so Deputy moved quickly to source deep market research analysis to look for new growth opportunities. 

Founded in 2008, Deputy is a leading Australian information technology company who offer cloud-based workforce management systems and a scheduling platform. Deputy’s workforce management platform provides companies with clear systems to organize, track, and manage their teams.

After a successful decade since launching in November 2008, COVID-19 had a huge impact on Deputy. After the pandemic hit in mid-March 2020 their number of users halved and so Deputy moved quickly to source deep market research analysis to look for new growth opportunities. 

Solution

Deputy sought strategic support with an Expert through the Expert360 network who was engaged to look into Quantitative and Qualitative market research. The Expert researched and analysed the potential impact, and opportunities, of the COVID-19 pandemic on some of the key industries Deputy services including FMCG, services, retail and medical / healthcare.

This research was summarised by the Expert into articulate, strategic presentations for internal review and Board Reports.

Impact

By targeting the key areas and industries Deputy works with, the research encouraged new ideas for products and offers. 

Armed with this information, Deputy made pivotal decisions and was able to rebuild their headcount and book a stronger revenue growth rate than pre-pandemic levels.

“Tom was extremely responsive; got across the brief very quickly; delivered exactly as discussed. We would happily engage him again.”
Strategy Executive, Deputy
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