Over the past two months we have been working with four of our valued clients focused on re-imagining Testing Services for the New Zealand corporate marketplace. The initial phases of this work concentrated on where each of these clients are on their testing journey with the gains they are trying to realise and the pains they are trying to avert.
This week we completed a joint “co-creation” workshop from which we are now developing the next version of our Testing Services Value Proposition.
Using Design Thinking principles in conjunction with the Value Proposition Design method we have taken a customer-centric approach to re-designing our testing services. Where you might have thought, surely testing can’t be re-imagined, you may be surprised how a joint forum such as this, surfaces unseen and therefore unmet needs, features that don’t hit the mark or features that are not required.
A further question might be, why would clients give up their time to help us design our services and why would they share their needs, pains and gains with other organisations? The answer is simple, if you can design what is offered in the marketplace, you are more likely to find what you are looking for. You also find that you have the time to stop and think about your role, what testing means to your organisation and where it should be heading. Sharing that with others you get immediate takeaways and, an added bonus, establishing deeper connections within NZ Inc.
So what did we discover? Do customers just want their testing done cheaper?
In fact no, although cost is always a consideration, it is not the focus - value, relationships, trust and quality outcomes rank much higher. As you would expect a testing services offer needs to offer testing, with quality outcomes, using best practices and the best people. But it was the unseen and unexpected that will make the difference in our new proposition and we’ll reveal that at a later date.
In the immediate future we will refine the work carried out this week with the clients after which we will work with them to transition to the new offer. We have also given sneak previews to a number of other clients who are showing keen interest in this next generation of Testing Services.
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