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There are many factors to consider when deciding whether to hire a digital marketing agency or a freelance digital marketer. In this article, we will explore the pros and cons of each option to help you make the best decision for your business.

Weigh the pros and cons of hiring a digital marketing agency versus a digital marketing freelancer

The decision to hire a digital marketing agency or a freelancer is an important one. An agency usually offers the advantage of taking a holistic approach, whereas freelance experts usually offer specialized knowledge and resources for specific projects.

When considering which option is best for you, it is essential to weigh the pros and cons carefully. Agencies have team members with a range of expertise that focus on various aspects of your marketing campaigns, however this might come at greater cost than hiring a freelancer who specialises only in what you need most.

Additionally, agencies can bring access to high-level networks that your business may not have access to as easily on its own.

On the other hand, many digital marketers contend that top quality work often comes from individual freelancers or small teams as they are more agile and cost-effective.

A thorough assessment of services needed and budget availability will be key in determining if an agency or freelancer is right for you.

Consider your budget and whether you're willing to invest in an agency or a freelancer.

When budgeting for digital marketing services, it is important to consider whether an agency or a freelancer is the best option.

Agencies are often paid based on results and will look to lock you in with contracts, making them a good option for those looking for consistency.

On the other hand, freelancers can be more cost effective and flexible. You can bring in an expert to work on a specific marketing project, usually on a daily rate. This is especially useful if you want to keep marketing in-house and augment your team's skills with freelancers on a project basis.

By taking into account budget, desired results, and any need for flexibility, businesses can make an informed decision about which type of digital marketer to hire.

Consider the skills and experience your business needs

When it comes to digital marketing, it can be difficult to determine if you need an agency or a freelancer who specialises in a certain area.

Working with an agency might mean that you have access to experts in different digital marketing fields such as SEO, social media and content creation, but this also means that the cost can be higher compared to when selecting a single freelancer with expertise in one specific digital marketing area.

On the other hand, a digital marketing freelancer might be effective in a specific area but won’t be able to provide comprehensive digital marketing services that cover everything across the digital marketing spectrum.

In either case, the experience of the agency or freelancer is an important factor in your hiring decision. One that has consistently worked in your industry will have a higher probabality of delivering results.

This is because they are able to take learnings from previous clients and apply what works quickly, rather than having to start from scratch and learn the peculiarities of your industry.

Although both routes come with their pros and cons, having an understanding of what digital marketing your business needs can help determine if hiring an agency or expert is the right move for your digital marketing strategy.

Get recommendations from other businesses in your industry to see who they've used and seen results with

When you're looking to work with freelancers or an agency that specialises in your industry, one of the most effective ways to vet them is by getting recommendations from other businesses in your industry.

Ask around and see who they've used, get a sense of their track record, and find out what their clients have been saying about them. With these insights, you'll have a lot more confidence in the freelancer or agency that you choose for your project needs.

For example, clients who use Expert360 can see a freelancer's track record and client reviews. They can use this information to get the full picture of an Expert's areas of expertise and prior results.

Ultimately, when it comes to freelancer and agency selection, reviews from other businesses in your space can provide key insights that are valuable when comparing different options.


Having a successful digital marketing strategy can make or break your business, so it's important to get it right.

Weigh the pros and cons of an agency versus freelancer(s), as well as considering your budget and the types of skills you need, before making a decision.

Get recommendations from other businesses who have had success in this area, and look out for an agency or freelancer who specialises in your niche.

With research and careful consideration, you'll be able to find the perfect solution to achieve maximum visibility online and grow your revenue.

Ultimately, there's no one-size-fits-all option when it comes to digital marketing strategies - choose the best fit for your business and be sure of what approach will yield the best results.

Searching for exceptional digital marketing freelancers? Expert360 is the #1 destination for freelance digital marketers in Australia & New Zealand. Only 1 in 10 make the cut to join our network - and you have the ability to see their track record and how other clients have rated their work.

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