Google Ad Campaigns have become common practice for digital marketers and are used by most companies to generate fresh leads at a high quality and scale.
Google Search Expert, Ilan Shabad, shares his tips and tricks for getting them right the first time around in a simple-to-follow guide.
Check yourself for mistakes and tick off 7 key areas that are essential to getting your Google Account Ad Structure right. This guide will assist you with:
Applying the subtle variances across google display ad structures.
Understanding the differences between Geographical Targeted adverts and Keyword Targetted adverts.
Knowing what a good ‘Quality Score’ looks like and ways to increase it.
Exploring audiences and retargeting techniques.