5 Ways to Protect Your Business In A Crisis

Companies of all sizes need to prepare for and manage situations that have the potential to cause serious damage to your company's reputation. 

In this whitepaper, the Director of M&C Partners and former Head of PR at Qantas details his experience in this ultimate guide to managing crisis situations. 

It is often said, 

"Fail to prepare, prepare to fail."

This document will outline the following 5 steps:

Step 1: Identifying your team

Step 2: Preparing for the most likely scenarios

Step 3: Pre-preparing messages and responses

Step 4: Identifying and training spokespeople

Step 5: Perfecting your crisis messages

Justin Kelly

Over 20 years' professional experience in news media, PR / publicity campaigns, media relations strategy, crisis communications, issues management, speech writing, media training and reputation protection. Justin has consulted to a range of companies from top publicly listed entities to startups. He works with some of Australia's biggest brands, as well as individuals, organisations, charities, government and NGO's.

You can see Justin's Expert360 profile here