Companies of all sizes need to prepare for and manage situations that have the potential to cause serious damage to your company's reputation.
In this whitepaper, the Director of M&C Partners and former Head of PR at Qantas details his experience in this ultimate guide to managing crisis situations.
It is often said,
"Fail to prepare, prepare to fail."
This document will outline the following 5 steps:
Step 1: Identifying your team
Step 2: Preparing for the most likely scenarios
Step 3: Pre-preparing messages and responses
Step 4: Identifying and training spokespeople
Step 5: Perfecting your crisis messages